LISTENING PARTIES IN RURAL PAKISTAN

Considering rural areas often don’t have internet infrastructure to use our chatbot Raaji, we realised that there was an opportunity in designing audio menstrual health content that could be downloadable and available offline to hear and learn from. 

We designed a new form of engaging with that content when we launched our concept of listening parties. A listening party is an event in a village where one community woman leader, usually a menstrual champion, receives audio menstrual content on her phone and then invites her village women and girls to hear that content together and follow it with a discussion. Any pending questions are answered by our team who is watching this party digitally from our homes and offices in different parts of Pakistan. 

DO DAY 21┃Listening Parties

Reducing Carbon Footprint and Climate Change

Virtual┃Listening Parties